My Online Portfolio

Here is an online version of my portfolio. A compilation of my best work from the last two years in the Journalism:Public Relations school.

Justin Pratt
(503) 807-2679
jprattdeluxe@gmail.com
Objective
To obtain a challenging and rewarding opportunity to be part of a company and gain more than a job, but an opportunity to continue developing my skills toward building a career in banking.
Work & Volunteer Experience
Financial Planner National Agents Alliance
Sept 2012-Present
• Provide customers with life insurance and retirement vehicles
• Build retirement income for seniors
• Hire and train sales teams across the West coast
• Train staff to duplicate sales system
• 100% closing ratio
• Consistently in leader board top ten

Financial Advisor Transamerica Financial Advisors
March 2012-Sept 2012
• Broker financial services
• Hiring and training sales teams
• Provided customers with financial analysis
• Solicit life insurance and other investment vehicles

Sales Manager AMG Marketing
Sept 2011- March 2012
• Cold Calling
• Hiring and training sales teams
• Provided customers with cable, internet, and telephone packages
• Obtained new clients as well as maintained current clients

Sales Representative Frontier Communications
June 2011- August 2011
• Cold Calling
• Soliciting cable, internet, and telephone packages
• Obtained new clients as well as maintained current clients
• Consistently met or exceeded quota
Branch Manager Student Edge Painting
November 2009 – 2010
• New Employee training
• Payroll
• Estimating and soliciting residential and commercial paint jobs
• Second in sales for state of Oregon
• 40% closing percentage
• 100% client satisfaction rating
• Low employee turnover
Team Leader Wetzel’s Pretzels
June 2006 – 2009
• Manage weekly staff hourly scheduling
• Daily operations include cash deposits and inventory control
• Rolling, baking and preparing Pretzels
• New employee training

Education & Achievements
University of Oregon Fall 2009 – Present
• Bachelors Degree Journalism: Public Relations June 2013
• 3.0 Cumulative G.P.A
• Sweetser Hall President 2009-2010

Wetzel’s Pretzels
• Voted Best Team Player
• First employee to be promoted to Team Leader

Interests
Business Management, Customer Service, Sales, Classic Cars and Motorcycles.
References

Michael Acord Farmers Insurance (541) 517-5051
Sheryl Livermore Co-Owner Livermore Group (503) 803-5360
David Rosenholm AMG Marketing (503) 686-8470

ATLANTA, November 8, 2012—Coca Cola is, and has always been a leader in the beverage industry. Our rich history, brand recognition, market diversity, and globalization is unmatched by any other company. We are truly in a class all our own, and continually make strides to stay ahead of the curve.

With an already rich culture over 125 years old, we are just getting started. Having more than 200 brands and products, all experiencing strong growth during the last year shows us that there is still far more room to expand. So launches our plan to double revenues by the year 2020.

In order to continue the same steady, and strong growth Coca Cola has consistently been known for we have set our sights on a plan to double our revenue over the next eight years. With products such as; juice, enhanced water, energy and sport drinks, coffee, and four of the worlds top five sparkling beverages, this goal is nowhere near impossible.

Every great company knows that in order to grow we must change with the times. If one continues doing what they have done, they will continue to get what they have got. A corporation is no different. So to keep with our ever changing times the Coca Cola Corporation has launched programs to revolutionize our product lines and make them more environmentally friendly than ever before. With the many footprints our company will leave behind, one made of carbon does not need to be one of them.

With over 275 partners across the globe and significant growth over the last year we are happy to announce that we have never been stronger. Over my tenure with the Coca Cola Corporation I have never been happier or prouder to be a member of this board.

Coca Cola has become a house hold name, and indeed a deep root in American life. We look at our shareholders and part of our Coca Cola family, and vow to do the best job we can for by our own.

The next few years are going to be an exciting time for strengthening and growing our company to unimaginable feats.

Thank you all for allowing me to be a part of such an amazing company.

Jacob Wallenberg
Chairman of the Board
Coca Cola

Oregon Brewsheds Project

Oregon is home to some of the most lush, and beautiful forests in the world. Our healthy forests directly affect the high quality water produced by our rivers and watersheds. The unmatched quality of water has lead to an abundance of A-rated beer brewers. In order to preserve Oregon’s healthy landscape major businesses, brewers and utilities have joined forces under the guidance of the McKenzie River Trust.
Oregon’s MRT protects, and cares for land, forests, and rivers that run through the western part of our state. They partner with utilities and everyone who has a vested interest in keeping the land healthy and abundant. Their recent project has been the “Brewshed” project, where they are partnering with numerous local brewers and the Oregon Brewer’s Guild to raise funds and awareness.
As a major crux of the initiative, the MRT is asking that all breweries involved follow suit with Oakshire and donate 1% of their profits to the project. “In the years to come, we hope to encourage other craft breweries in Oregon to join our effort” said Oakshire founder Jeff Althouse. With Portland alone having more breweries than any city in the world, this allows for a large market for partnership. It is a goal of the initiative to increase from five participating breweries in 2010, to 50 partnering breweries in 2015.
The McKenzie River Trust is using the Brewsheds initiative to increase watershed health. This will be done by attaining investment to implement clean water projects. The project will allow brewers to be cultural change agents and have more of an impact on the quality of water they use. Thus, as the water increases in quality, as will their brew.
With over 104 brewing facilities and 76 brewing companies in Oregon, all with a vested interest in the rivers, these goals are very possible. If they partner with MRT and donate a portion of every brew they make and sell it would increase funds by over $2 million a year. These funds would be used to restore polluted watersheds, and increase clean water distribution to the breweries. And also to support and grow energy efficient programs for the production of Oregon beers.
By taking the initiative to increase partnership with MRT and thus increasing water quality Oregon will continue to serve as a leader in green energy and conservation. As a result breweries will run more efficiently, the water will be cleaner and the brew Oregonians love so much will taste better!

Timberland Case Critique
Overview:
When Jeffrey Swartz took control of the Timberland Company, his goal was to make community involvement a big part of the company’s strategy. Timberland’s big move to reach this goal was by aligning themselves with City Year.
Timberland and City Year clashed at times, as any partnership between a non-profit organization and a for-profit organization. Timberland’s strategy of community involvement was solidified when it made a “total corporate commitment” to City Year. With the exception of a small amount, Timberland gave most of its community outreach resources to City Year. Swartz said, “The Company has the belief that each individual can and must make a difference in the way we experience life on this planet…” he wanted to create a company that the community believed in.
Research:
Timberland, in its initial research surveyed their own customers and discovered 82% would seriously consider buying products to support a cause. They discovered the most successful way to convince its customers they had a real interest in the community was to link their products to a cause, and that customers tend to remain loyal to companies they believe are socially responsible. Based off this research, City Year and Timberland began a series of meetings in order to design products and merchandise.
Timberland did a very good job with its research because it targeted the correct group, customers. Timberland was already having business success so instead of overwhelming the population, it targeted its own customers to see what the reaction to Timberland’s cause was. Through research Timberland was able to discover that a majority of its customers would respond to the cause in a positive way. One major thing they did not record was the amount of new customers it could potentially bring in with new merchandise linked to a cause. Although, Timberland had figured out it already had a strong support and any new customers they gained on the side was only beneficial. Timberland would then do a second round of research 3 months have the product line was launched to examine impact.
Results:
Three months after Timberland launched their product line, they discovered the new line was quite successful. More than 14% of Timberland’s customers purchased products from the line. When it surveyed 16 store managers Timberland discovered 75% claimed that the City Year Gear had increases sales in the store and 86% said that City Year Gear improved their stores. All but 1 manager reported that talking about City Year was a good way for sales representatives to initiate conversation with the customers and 39% of customers surveyed in store noted that they had learned something about the Timberland-City Year relationship. 80% said the information improved their perception of Timberland and 71% said they were more likely to buy from Timberland in the future. The gross on the product line was roughly $56,000 for the three-month period. Timberland concluded from their research and results that City Gear was a valuable partner and hoped to continue the partnership.
Evaluation:
Timberland’s campaign was very successful. Not only did revenue increase, but Timberland increased its perception in the eyes of the customers. I think it made the right moves in many aspects of the plan. Timberland targeted the correct audience in its own customers as well as City Year Gear’s. The research methods were simple, yet successful. The company surveyed customers in and outside of the store, and then surveyed store managers to record results. Timberland was subtle and simple in their moves but highly effective because it wasn’t over the top. Not only was Swartz pleased with the growth of the company, but he also expressed his pleasure with how the employees embraced the cause.
Post Campaign:
In 1995 both Timberland and City Year faced financial struggles ultimately causing funding for the program to go into question. Freitas countered that those thoughts by saying, “I think that is it is harder when business gets tough to justify an expense. But I think that when business is good you should be asking the same questions.” He added that the biggest challenge was to establish the idea of community involvement in the minds of all the company’s relevant stakeholders. He also stated that five years down the road he hoped the world would look at business differently.
Conclusion:
Timberland can be happy with just about everything. They boosted public image, generated revenue, and labeled themselves with a cause that is virtually impossible to frown upon. Granted in 1995 things began to look glum financially, it wasn’t a result from a move they made, merely poor dumb luck when the 1994 congressional elections brought in a Republic majority. That event was completely out of Timberlands control. Therefore, despite the struggles and hard times it brought to Timberland and City Year, they still maintained a relationship established to continue the cause of community involvement, and have a strong support from the American people.

Justin Pratt
(541) 689-2254
Public Information Officer
Eugene Police Department
607 Pearl St Eugene, OR, 97401

For Immediate Release

UNIVERSITY OF OREGON LIBRARIAN KILLED BY TRAIN

At 7:45 this morning University of Oregon Librarian Walter Fox, 47 was struck and killed on his bicycle by a freight train on the corner of Hilyard and West Eighth Avenue.
As the train was headed east at approximately 25 miles an hour it struck him while he was traveling south toward Franklin. The bike-pedestrian pathway he traveled on connects Hilyard and the west university business district at the southern end of the Eugene Water & Electric Board’s property.
According to police investigators Fox was wearing headphones that kept him from hearing the trains safety whistle.
Fox was not able to see the railroads crossing arms because they block only roadway traffic and do not extend across the sidewalk crossing the tracks. The train and tracks are owned by the Sante Fe Burlington Northern Railroad, which requires trains to sound their whistle as a safety precaution.

Eugene City Hospital
500 East 4th Ave
Eugene, OR 97401

Contact Justin Pratt
Public Relations Coordinator
Office: (541)342-2432

“CPR” 60 Sec. PSA-As Recorded
(sfx: sad music)
What happens when you don’t know CPR.
Man enters the room to a small dummy laying on the floor.
Man: Oh God, can you breath little fella?
Man puts his head next to the dummy’s mouth and listens for breathing.
Man: Wake up! Your moms almost home.
Man picks dummy up and shakes intensely.
Man: Get up!
Man smacks the dummy repeatedly across the face.
Man: The games almost on!
Man punches dummy in the chest.
(sfx: short beeps and then flatline
Man: WHY!!!!!!!!
Cut to a garbage truck emptying a trash can into the back. Dummy falls out of the can and into the truck.

Announcer: Make sure you know what to do in case of an emergency. Eugene City Hospital and American Red Cross are certifying local residents age 14 or older in first aid and CPR at no cost to the applicant, normally a $75 value. One day only. Pre-registration suggested: on-line, in person or by phone by 5 p.m. on Friday, June 22. Contact the Eugene City Hospital Public Relations Department at (541) 485-1234 or online at ECH.org for more information

Announcer: Here’s what should have happened.
Man enters the room to find a dummy laying on the floor not breathing. He gets down on his knees and grasps the dummy.
Man: Hefferson!
He places his head close to the dummy’s mouth and listens for breathing. Then tilts the dummy’s head slightly back and begins CPR.
Man: Hefferson, breathe!
Man does three short pulses into the dummy’s chest then breathes into the dummy’s mouth.
Man: Breathe damn you, it’s almost kickoff!
(sfx: flat line then regular heart beats)
Man pulls the dummy close to him.
Man: Heffernon! You’re alive!
Cut to man and dummy on a couch wearing jerseys and sideways hats. Dummy has bandages covering “wounds”
Man: Touchdown!!
Dummy make a booing noise.
Cut to man’s face, he looks disgruntled.
Cut to a garbage truck emptying a trash can into the back. Dummy falls out of the can and into the truck.